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From 11 to 300: What Happened When We Changed How We Think About Near Misses

What the numbers actually mean, nd why a high near-miss count signals a healthier safety culture, not a more dangerous floor.

Rick Kimbrell / June 18,2026 / 7 min read

TL;DR

StartKleen’s Red Card/Yellow Card program increased near-miss reports from 11 to 300 in the first month after launch by building a system that made reporting normal. As near-miss reporting has stayed high, recordable injury rates have trended down.

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Before we launched our Red Card/Yellow Card program, StartKleen was reporting 11 near misses company-wide in the span of six months. In the first month after launch, we reported 300. What changed wasn’t the number of unsafe behaviors on our floors. What changed was the reporting.

What 11 Reports in Six Months Actually Tells You

Eleven near-miss reports in six months across an entire company’s operations is not a number that reflects a safe workplace. It reflects a workplace where reporting wasn’t happening.

On any given shift, there are moments: someone climbs a piece of equipment that wasn’t designed to be climbed, someone starts a task without the right PPE, someone takes a shortcut because the standard approach doesn’t fit the space they’re working in. These moments happen in every manufacturing environment. The question is whether the organization has a system that surfaces them.

In facilities where crews carpool together and family members work side by side, the barriers to reporting are real. Pulling a card on a coworker can feel like a much bigger deal than the unsafe act itself. Whatever was keeping reporting low, the data was clear: 11 reports in six months meant we were missing almost everything. Before we could improve our safety outcomes, we needed a system that made reporting normal.

What the Data Actually Shows

Near-miss reporting and recordable injury rates move in opposite directions. The more frequently teams stop, recognize and discuss unsafe behaviors, the more likely it is that serious incidents get prevented. The correlation is documented across industries (according to OSHA’s voluntary near-miss reporting guidelines) and visible in StartKleen’s own plant data year over year.

When near-miss reports go up across our plants, recordables follow that curve down. Not immediately, but consistently. When reporting participation drops off, recordables climb back.

“We have charts and graphs that show leading and lagging indicators. Whenever near-miss reports start to go up, just a little bit later you start seeing the recordables going down. And then once they slack off and aren’t reporting as much, it goes right back up. We show managers that and say: these conversations make a difference. You are keeping people safer by having these conversations.”

Reagan Williams · Safety Director · StartKleen

That correlation is what we show our management teams every Monday morning. Roughly 100 managers across StartKleen’s operations review last week’s Red Card/Yellow Card statistics together (StartKleen internal program data, 2023–2026): how many cards were issued, how many coaching minutes those cards generated and which plants are trending in the right direction.

It’s accountability backed by evidence that the conversations are working.

  • 300 Near-miss reports in month one after Red Card/Yellow Card launch, up from 11 in the prior six months combined.
  • 100 Managers review weekly near-miss data together every Monday morning across StartKleen’s operations.
  • 2 Safety-related terminations in three years of running the program. Both were cases of continued, unresolvable risk to the employee’s own safety.

A Simple System That Creates Real Documentation

The Red Card/Yellow Card program runs on physical plastic cards and a mobile app called Start Clean that managers carry and use directly on the manufacturing floor.

When a manager observes an unsafe act or behavior, the process is direct:

Yellow Card: for unsafe acts or behaviors that require immediate correction. The manager stops the employee, moves to a space where a conversation can happen and conducts a two-minute coaching session. The employee answers four questions: Why am I being stopped? What was the unsafe act? What is the consequence? How can I protect myself? The manager logs the interaction in the app and the employee returns to work.

Red Card: for highly unsafe behaviors that could have catastrophic outcomes. The manager pulls the employee aside to the break room for a 15-minute one-on-one conversation, with the employee’s direct supervisor present. The employee answers the same four questions, the manager shares relevant safety training for that specific hazard and the employee returns to their duties.

Every card submitted generates a real-time report. Reagan Williams, StartKleen’s Safety Director, reviews every card that comes in each morning. That data builds a running picture of trends across all plants: which hazard categories keep appearing, which employees have had multiple infractions and which plants aren’t submitting reports at all, a signal that usually warrants a field visit.

What Happens When OSHA Pays Attention

The documented near-miss record changes the conversation with regulators. When OSHA visited one of StartKleen’s facilities, our Safety Director walked them through the Red Card/Yellow Card data: the near-miss trends, the coaching minutes and the real-time reporting structure.

“We had an OSHA investigation a while back, and they were really excited about it and really wanted to hear more about it.”

Reagan Williams · Safety Director · StartKleen

For any auditor, client or regulator, a program that creates documented coaching records tied to near-miss trends tells a clear story: this operation is managing safety in real time, not reconstructing it after an incident. That’s a fundamentally different posture than pointing to annual training completions.

Beyond the regulatory context, the program has given StartKleen a safety record that reflects what’s actually happening on the floor, because it captures what’s happening on the floor every shift.

Why Near Misses Are an Asset, Not a Liability

A high near-miss reporting rate, paired with a structure that acts on that data, is one of the clearest indicators of a healthy safety culture. It means employees feel safe enough to report. It means managers are having the conversations. It means the organization is learning before something goes wrong instead of after.

In three years of running the Red Card/Yellow Card program, StartKleen has had two terminations related to safety behavior (StartKleen internal program data, 2023–2026). Both were cases where an employee’s continued behavior represented a genuine, unresolvable risk to their own safety. The program is designed to teach rather than punish. When employees understand that a card means a coaching conversation and not a disciplinary action, they stop being afraid of it. When they stop being afraid, the reporting numbers go up.

That’s the number that matters.

What This Means for Operations Like Yours

If you’re a food safety director or operations leader managing a large, diverse workforce, the safety culture challenge is a communication problem. You need a system that makes it easy, fast and low-stakes for managers to intervene in real time and that creates a documented record automatically.

The Red Card/Yellow Card framework does that in two minutes or fifteen, depending on the severity of what was observed. It doesn’t require a trip to HR, a long form or a meeting. It requires a card in a pocket and a phone with the app open.

Over time, the data it generates tells you exactly where to direct your resources: not based on what injuries have already happened, but based on where the warning signs are appearing right now. That’s the difference between acting after the fact and acting on what the floor is showing you today.

Frequently asked questions

What food safety directors and operations leaders ask about near-miss reporting programs.

What is a near miss in a manufacturing context?
A near miss is any unsafe event or behavior that did not result in injury but had the potential to. This includes improper equipment use, missing PPE or skipped lockout/tagout steps. Most near misses go unreported in workplaces where employees fear consequences, which means the organization loses data it needs to prevent serious injuries.
How does the Red Card/Yellow Card program differ from traditional safety reporting?
Traditional safety reporting is reactive. It documents injuries after they occur. The Red Card/Yellow Card program captures near misses in real time, before injuries happen. A brief coaching conversation documents the unsafe behavior and educates the employee on the spot, without removing them from work for extended periods.
How does StartKleen use near-miss data to improve safety operations?
StartKleen’s Safety Director reviews all card submissions daily, tracking trends by hazard category, employee and plant location. When patterns emerge, like repeated near misses related to ladder use or lockout/tagout procedures, targeted training or equipment changes are deployed to address the root cause. The data also feeds into weekly management reviews that keep the entire leadership team informed.
What should food safety operations look for in a safety coaching program?
Look for programs that are simple enough for managers to use in the moment, create a real-time documentation trail, are designed to educate rather than punish and generate data you can act on. A good safety coaching program reduces the gap between observing an unsafe behavior and doing something about it.
How do you keep a near-miss reporting program from becoming a disciplinary tool?
Design it explicitly around coaching, not consequences. In three years of running the Red Card/Yellow Card program, StartKleen has had two safety-related terminations. Both were cases where continued behavior posed an unresolvable risk to the employee’s own safety. The result of designing it that way: employees stop fearing the card. When participation stops feeling like self-reporting risk, near-miss numbers stay high and the data gets more useful over time.

About the Company

StartKleen is a founder-led, third-generation food safety business headquartered in Gunter, Texas. We provide turnkey contract sanitation, chemistry solutions and food safety training to 200+ USDA and FDA-regulated food processing facilities across the U.S. With 30+ years of combined leadership experience, 1,500+ team members and a 97% client retention rate, we deliver consistent, audit-ready sanitation backed by a culture of mentorship, accountability and pride.

Learn more at startkleen.com.

About the Author

Rick Kimbrell is the Founder and CEO of StartKleen. A third-generation food safety professional, Rick founded StartKleen in 2009 building on a family legacy in sanitation that began with his father, Ray Kimbrell. With more than 30 years of leadership experience in food plant sanitation, Rick has built StartKleen into a 1,500-person team supporting 200+ USDA- and FDA-regulated food processing facilities across the United States. He is a 2026 EY Entrepreneur Of The Year Southwest finalist and a Vistage Lifetime Achievement Award recipient.

Methodology

This article reflects StartKleen’s operational experience running the Red Card/Yellow Card Near Miss Safety Warning System across its network of food processing facilities. Program statistics cited (2023–2026) are drawn from StartKleen’s internal data. Near-miss and recordable injury correlations are based on StartKleen’s own plant-level trends observed over multiple years of program operation. OSHA near-miss references are drawn from publicly available OSHA voluntary program guidance.